From the department of kicking the US mainstream media while it’s already down: it’s not unusual for US TV stations to run corporate product pitches as straight news items, according to a new report by a media watchdog.

Over a ten-month period, the Center for Media and Democracy found 77 TV stations guilty of airing video news releases (VNRs) created by PR companies for corporate clients.
- Fake TV News: Widespread and Undisclosed

What happens is that the news anchor stops talking about murder and mayhem on Main Street and cuts to a colleague who talks about a great new product by Acme Corp. The viewer has no reason to think that what’s on show is an advert.

The report finds that while videos were routinely altered to look as though they originated in-house, most stations failed to disclose their promotional nature.

Television newscasts—the most popular news source in the United States—frequently air VNRs without disclosure to viewers, without conducting their own reporting, and even without fact checking the claims made in the VNRs.

- Diane Farsetta and Daniel Price, Center for Media and Democracy

Yeah, the Kool-Aid does taste funny. Molly Ivins tears into the assumption that the newspaper business is dying because it isn’t delivering profits. Sure, there’s a steady decline in the industry over the long term. But profits are still happening. What’s killing newspapers is a mania for profits at any cost. Cut reporters and the space devoted to news. Profits will certainly go up. But then newspapers will certainly die. Which wouldn’t matter if newspapers weren’t fundamental to the creation of a well-informed citizenry.

Yeah, but - isn’t the growth of the blogosphere making up for this? And acting as an offshore balance to the power of the mainstream media? Please, don’t pass the Kool-Aid. Ivins is dismissive of bloggers - they don’t have the size, interest and skills needed to go out and gather news; they remain “opinion-mongers”:

No one should be allowed to write opinion without spending years as a reporter — nothing like interviewing all four eyewitnesses to an automobile accident and then trying to write an accurate account of what happened.

- Molly Ivins, Alternet

“All that is newspaper melts…” - Scott Rosenberg on the end of print newspapers:

… the same process that ate their classified income is going to affect [newspaper owners’] other revenue streams. Just as classifieds went from costly to free, the display advertising will begin to dry up, as youth-seeking national advertisers follow their targets to the online world. And the very core of the newspaper product, the professional news report, is under siege, thanks to a myriad of missteps in the newsrooms and the rise of amateur (in the best sense), free alternatives.

… the only kinds of reporting and writing that will survive are those that individual entrepreneurs can find sponsors for, or those done by people who are financially independent or who work for nothing in their spare time.

- Scott Rosenberg

Spurred on by Google’s “clever new products”, Washington Post chairman Don Graham sees an electronic future ahead for news:

This year for the first time I have come to believe that we will be able to tell you about certain subjects better on the Internet than we will be able to in print.

- Don Graham, Washingtonian

It’s a real dark night of the soul for journalists. Feel their pain. The open season on media professionals shows no sign of stopping. Three o’clock in the morning and what’s up with journalists?

Take these three takes:

First, their business values make little sense, according to Huntley Paton, publisher of the Dallas Business Journal. When daily newspapers obsess over celebs and junk TV, they may as well be shining a light on their competition. And their liberal bias does them little good: by mocking “community standards”, they may as well be waving goodbye to their small-town readers. The solution? Get back to providing local information and original reporting.
- Dallas Business Journal

Second, their skills set is full of holes, according to Dale Dougherty, editor and publisher of MAKE. He tracks the journalism mash-up, the positive feedback loop of modern journalism: how PR missives form the headlines which go on to form the common sense for reporters. There’s no conspiracy here. It’s just that too many journalists are sloppy and lazy and suffer from a herd mentality. They need a story to be either up or down; they can never just say that “nobody knows.” They swallow numbers in the hope of spraying their works with a crud of credibility.
- Boing Boing

At an in-house pow-wow last month looking at what’s next for the Guardian following its shrink from broadsheet to Berliner, editor Alan Rusbridger, chatting to blogger and Guardian Unlimited columnist Jeff Jarvis, downplayed the newspaper’s gleaming new printing presses.

They may be the last presses we ever own.
- Alan Rusbridger, Buzzmachine

Way to go, says Jarvis. While US newspapers fret about their problems - staff layoffs, increased competition, less revenue, lower stocks, general fear and loathing, European papers are reaching out to zeros and ones.

Like their European counterparts, US newspaper folk should seize the digital day. Newspapers need to become places rather than things. The trick is to create online communities which can then be tapped for oodles of advertising revenue.
- Buzzmachine