By developing its developers, Africa’s tech sector hopes to go from ping to kerching.
Photo Credit: Sundhult
Time was when African software developers didn’t register on Silicon Valley’s radar. No undersea fibre optic cables meant that there wasn’t much of a digital infrastructure in most of sub-Saharan Africa and so accessing and developing its software market was tough work.
These days, with access getting easier, the African blip on the Silicon Valley screen is starting to ping somewhat louder: the world’s biggest technology companies can’t get enough of the right kind of African ideas.
Seeking solutions to African needs, the kind not generally grokked by Silicon Valley VCs, companies like Google and Nokia are working hard to encourage African developers.
They go into schools and universities. They set up apps markets. They help with marketing. They sponsor conferences. But the most obvious way, the one which gets the most attention, is via the kerching and bling of the apps challenge.
Photo Credit: AMagill