Viral video enthusiasts using YouTube: potential copyright infringers or corporate shills?

YouTube’s DIY video site includes clips “stolen” from big media companies, allege lawyers representing big media companies - the likes of NBC Uni, CBS and ABC.

But big media companies, or at least their marketeers, are starting to realise that mashed-up clips represent, forgive the marketing spiel, bottom-up branded content.

Loaded with slap-happy credibility because they appear to be generated by users rather than corporations, they create the buzz needed for ratings success - or so says YouTube:

There’s been a few examples of marketing departments uploading content directly to the site, while on the other side of the company their attorney is demanding we remove this content.

- Chad Hurley, YouTube co-founder: the Hollywood Reporter

Fancy joining in a consensual hallucination? Will Wright, creator of the Sims, joins the jostling for supremacy by the different tech and media sectors, their battle for the living room and every other space in which media consumers, producers, participants may soon find themselves. He argues that games have the potential for subsuming almost all other forms of entertainment media. Personalized computer games will eventually recreate the world in our image, in our various images:

They will learn what we like to do, what we’re good at, what interests and challenges us. They will observe us. They will record the decisions we make, consider how we solve problems, and evaluate how skilled we are in various circumstances.

Over time, these games will become able to modify themselves to better “fit” each individual. They will adjust their difficulty on the fly, bring in new content, and create story lines. Much of this original material will be created by other players, and the system will move it to those it determines will enjoy it most…

They will allow us to express ourselves, meet others, and create things that we can only dimly imagine. They will enable us to share and combine these creations, to build vast playgrounds. And more than ever, games will be a visible, external amplification of the human imagination.

Great new IP & Fair Use comic by Duke’s Center for the Study of the Public Domain:

Bound by Law translates law into plain English and abstract ideas into ‘visual metaphors.’ So the comic’s heroine, Akiko, brandishes a laser gun as she fends off a cyclopean ‘Rights Monster’ - all the while learning copyright law basics, including the line between fair use and copyright infringement.

- Brandt Goldstein, The Wall Street Journal online

There’s not much to laugh about in European op-ed sections just now. The decision by newspapers in Denmark, Norway, France, Italy, Germany, Switzerland, Hungary and Spain to publish cartoons considered blasphemous by Muslims has the potential to turn into the first skirmishes of a renewed culture war, to morph into the clash of civilisations hoped for by extremists - but, insert hope contingent on the beneficence of any transrational belief system you fancy here, the mayhem seen yesterday and today may resolve into a relatively civilised spat over free speech.

What happens next largely depends on what the newspapers do next.

Germany’s right-leaning Frankfurter Allgemeine Zeitung calls for “Europe-wide solidarity”:

Religious fundamentalists who do not respect the difference between satire and blasphemy have a problem not only with Denmark but with the entire western world.

- via the Guardian

However, rather than pushing the limits of freedom of speech, British newspapers urge a policy of restraint.

The right-leaning Daily Telegraph refuses to publish the cartoons “in keeping with British values of tolerance and respect for the feelings of others”. It doesn’t want to “cause gratuitous offence”.

I didn’t see any Westerners at all until my second day, when I contacted the acting bureau chief for an American paper who was staying in my hotel. As we were discussing the state of reporting in Baghdad and Iraq in general, he told me that I was a little late to the game. These days, more American reporters are leaving Iraq than arriving. In large part, for the U.S. press, “The party’s pretty much over.”

- Paul McLeary, embedded reporter, Iraq

We’re supposed to be the voice of the people, the truth-tellers and the ruler of accountability. But the blast walls between journalists in Iraq and the rest of the country grow higher as fear outweighs responsibility. I’m always told that no story is worth your life.

- Leila Fadel reported for the Knight Ridder Baghdad bureau