Tuesday August 22, 2006

Jumping on the YouTube

Posted by Hash | Tags: Corporations, Government and Marketing

Video marketeers beware. As Paris Hilton and Tony Blair both get down with the new brand-driven YouTube - yay! the Official Paris Hilton YouTube Channel as well as Tony’s Transformational Government & Leadership Challenge, angry, bored, plain delinquent consumers citizens are sharpening their keyboards:

For a long time Governments have been looking around for way to get their ‘messages’ out to the public without the bothersome annoyance of journalists asking difficult questions. They may see YouTube as the fix for this.What they may not have taken account of is the video replies or text comments that people can leave in response.
- Simon Perry, Digital-Lifestyles

Monday June 26, 2006

Meta Blog

Posted by Hash | Tags: Conferences and Connected World

A room where bloggers blog about blogging, the Bloggercon conference, San Francisco:

The weird thing about live-blogging a conference is that you are multi-tasking on many levels. You are in a room with a laptop on your lap, typing away about what you hear and see. You might snap a digital photo of your fellow participants. But when do you stop blogging and join the discussion going on? And how do you read all the other blogs that people are writing who are sitting right next to you?

- Michael Glaser, Mediashift

Monday June 12, 2006

Blogs v Newspapers

Posted by Hash | Tags: Corporations and Journalism

Millions of websites will aggregate what we do, syndicate it, link it, comment on it, sneer at it, mash it, trash it, monetise it, praise it and attempt to discredit it - in some cases all at once. But no-one will actually go to the risk and the expense of setting up a global network of people whose only aim in their professional lives is to find things out, establish if they’re true, and write about them quickly, accurately and comprehensibly. The blogosphere, which is frequently parasitical on the mainstream media it so remorselessly critiques, can’t ever hope to replicate that.

- Alan Rusbridger, editor of the Guardian

Monday April 10, 2006

Rich Pickings

Posted by Hash | Tag: Making Money

The motto of the bubble was get big fast. The rule today is get big cheap… What tickles my checkbook is the success of capital-efficient startups where the users themselves often contribute the feature road map, software and marketing.

- David Cowan, Bessemer Ventures in Forbes Magazine

[The bankrollers] don’t care about your newfound ability to publish your thoughts or your pictures. They are just glad that you are doing so. Why? Because in an information based economy, data is your primary natural source. And flow of data creates movement which can be harnessed.

Like a water-mill.

- bopuc/weblog

Friday April 7, 2006

When News Meets PR

Posted by Hash | Tags: Corporations, Journalism and Marketing

From the department of kicking the US mainstream media while it’s already down: it’s not unusual for US TV stations to run corporate product pitches as straight news items, according to a new report by a media watchdog.

Over a ten-month period, the Center for Media and Democracy found 77 TV stations guilty of airing video news releases (VNRs) created by PR companies for corporate clients.
- Fake TV News: Widespread and Undisclosed

What happens is that the news anchor stops talking about murder and mayhem on Main Street and cuts to a colleague who talks about a great new product by Acme Corp. The viewer has no reason to think that what’s on show is an advert.

The report finds that while videos were routinely altered to look as though they originated in-house, most stations failed to disclose their promotional nature.

Television newscasts—the most popular news source in the United States—frequently air VNRs without disclosure to viewers, without conducting their own reporting, and even without fact checking the claims made in the VNRs.

- Diane Farsetta and Daniel Price, Center for Media and Democracy

Friday March 31, 2006

Esprit De Apple Corps

Posted by Hash | Tags: Corporations and IPR/Open Content

More corporate copyright capers. The pure legal anarchy enjoyed at the Royal Courts of Justice in London on the opening day of Apple vs. Apple, in which the Beatles’ record label is demanding damages from the computer giant for the alleged scrumping of its apple logo, as QC Geoffrey “Loudmouth” Vos, resplendent in what excited journalists took to be an Adidas hoodie, chopped from the classic disco of Chic’s Le Freak to the big street hot riddims of Coldplay’s Speed of Sound while waving Hunter S Thompson’s pump-action wordage in the air -

the music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free and good men die like dogs. There’s also a negative side. - Hunter S Thompson, Daily Variety (Sub Req)

- gave way to the tired realisation yesterday that iPods were now ordinary, that this was just another squabble between big corporations over copyright lucre. Mr Justice “Notda” Mann cut short an explanation from the lawyers of how Apple’s iLife suite works - “I’ve got it and I use it” - and thereby opportunities for any further zeitgeist-defining and/or legal sitcom moments.

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